Earnings reports are a great source of unbiased information on a company’s financial health. And they can trigger a stock run.... if handled correctly.
It's becoming more and more important for issuers to realize the importance of transparent and candid news releases, AND using the correct mediums for getting your news out!
While you can massage the news releases related to 10Q's and 10K's, investors have more resources at their finger-tips to quickly suss out the truth.
And when trust is broken, it's so hard to regain that, and pivot investor sentiment...
The value for issuers, is to own the facts and talk positively about solutions; take the driver's seat and don't succumb to 'head-in-the-sand' tactics.
Earnings reports are a great source of unbiased information on a company’s financial health. And they can trigger a stock run.... if handled correctly.
Investors value fundamental analysis more and more, and have resources to read earnings reports, warts and all.
Of course, many earnings reports are positive and that's even more reason to regularly highlight the key-takeaways in CEO/ Executive Interviews.
While generic and regulatory filings and press releases are mandatory, sharing that news in interviews that are well-researched, with curated and poignant questions is becoming more and more of a necessity as you aim to rise above the noise and give your stock credibility with a face they come to recognize, and easily accessible executive presence.
Not only are interviews a useful and practical tool in distilling overwhelming detail into digestible nuggets of insight, but they give you an opportunity to lead your story's narrative, own your over-arching content story, build investor trust and align with analyst sentiment as you aim to be more truthful and data-driven while playing to your company's strengths without exaggeration. There's a reason investors trust analysts more than CEOs.
Over and above to that...
Video is a powerful SEO tool:
86% of marketers say video has increased traffic to their websites
84% of marketers have realized lead generation because of video content.
Video offers over 70% more conversions than any other type of content.
Audio is often more accessible and similarly impactful but video is the true attention-capturer.
At Harvest Communications we host expert interviews with seasoned capital markets interviewer, Carmel Fisher, helping you be your best on-camera while guiding the conversation to deliver transparent, constructive and candid nuggets of investor insights.
Once that's done, we can also target millions of investors, segmented to your industry and enhance your reach to truly impact and celebrate your day-to-day.
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